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Mooy Flowers
The beauty of a gesture
What
MOOY, the name derived from the Dutch word "mooi" meaning beautiful, is an international flower wholesaler that specializes in delivering flowers throughout Europe. With their roots in the Netherlands, they've grown to become a top-rated florist, providing a seamless ordering experience through their digital web shop. I developed a captivating concept that brought MOOY's working methods to life, using emotion and visual storytelling to convey their beauty.
My role
I made the Storyboard, Visual Style and Animation.
How
The approach was to create a dynamic and engaging story, relying solely on visual storytelling and emotions to convey the message. The brief was to avoid using voice-over or voice acting and instead opting for characters designed to match the sleek graphic identity while conveying emotions through their diverse range of facial expressions.
Credits
Client: Mooy.flowers
Creative Direction: Richard Beerens
Storyboard: Nacho Darras
Visual Design: Nacho Darras, Richard Beerens
Animation: Nacho Darras
Additional Animation: Richard Beerens
Producer: Jeoffrey van Overveld
nachodarras@gmail.com
Phone
+31638389641
Location
Amsterdam, The Netherlands