Facebook Messenger
Case video for the rebranding
What
Messaging has evolved significantly since its introduction on Instagram. Nowadays, video calls are becoming the norm for socializing with friends, while memes and GIFs have replaced plain text messages to convey our thoughts and emotions. Private messaging has also become more popular, with Messenger being used by over a billion people to communicate with their loved ones.
In order to improve the messaging experience, Facebook Messenger has integrated some of its best features into Instagram. This means that users can enjoy a seamless messaging experience, regardless of which app they use.
We collaborated with Ueno to create an announcement video that showcases the new Messenger experience on Instagram. Through an energetic motion graphic edit, we highlighted the app's exciting new features and improvements.
Credits
Client: Facebook
Agency: Ueno
Creative Direction: David Navarro, Vinesh Gayadin
Animation: Nacho Darras, Richard Beerens, Iris van den Akker
Producer: Jeoffrey van Overveld
Phone
+31638389641
Location
Amsterdam, The Netherlands