Motion Grid
A personal project about web animation
What
Over the past year, I have been exploring the mix of graphic design and animation and it's purpose in the digital design world. How can I create a design and motion system that can be used for both communication and branding purposes?
To achieve this, I decided to create a grid of objects, select a color palette that resonated with me, and begin designing versatile assets. Given that this is a personal exploration, I prioritized the design process itself, intending to discover its applications later. In billable projects, the approach is usually the opposite: the client presents a problem, and I design a solution. Why not invert this process to emphasize creative exploration?
Upon completing the design, I turned my attention to finding practical applications. How about the digital product world? These assets could significantly improve user experience and add value to a company. Imagine opening any app (or software) and encountering a thoughtfully crafted animation accompanying a piece of information, as opposed to a plain block of text. Notice the difference? It creates added value, encouraging users to engage with your product over others.
nachodarras@gmail.com
Phone
+31638389641
Location
Amsterdam, The Netherlands